06 10 2011

Camper shop in Rome at Via Baullari 18.

Our shop is inspired by the earthy, sun baked, solid architectural elements of the Mediterranean. It has an authentic, monolithic simplicity of materials, with magical highlights. It references the idea of an ETERNAL SUMMER and playfully re-appropriates everyday architectural and interior elements of the Mediterranean. Marble steps, the water fountain in the Piazza, the ceiling fans in cafes, the sun faded colours of buildings, the flash of a bright neon light, a bright red dress or shoe, television watched outdoors by a neighbourhood together.

It feels like a shop that has been there forever; solid, sturdy, using materials that can be touched and washed. Yet it is quirky; a rotating zoetrope in the window with animations entices you into the shop. The shoes have pride of place going up and down marble steps. Measure your feet on tiles by the floor. Neon eyes watch over you. A mirrored fan gently cools the air and transforms itself according to the space. Funny mirrors that take you by surprise by distorting your body proportions, defying pre-conceived notions of a perfect body! Making us laugh at ourselves and our vanity.

23 09 2011

Loyly

Following the success of Ananda, Doshi Levien developed a Sauna for Glass Idromassagio launched at Cersaie 2011. Loyly

11 04 2011

Projects for Salone 2011

Cappellini: Capo (Milano Design Village Via Savona, 56)
Moroso: Impossible wood (Hall 16 Stand C23/D22)
Richard Lampert: Rocker (Hall 20 Stand E07)