Madina
Brand logo, product and store design
Doshi Levien redesign the brand logo, product and retail interiors for the Italian cosmetic and skincare brand, Madina. The Madina identity is bold and modern with authentic materiality. For the retail interiors, geometric elements frame the face, the body and the space. The colour of makeup is printed on the boxes and used as an architectural element in the space. A landscape of trays display separate categories of product for testing. The first four pilot stores are in Milano, Bergamo, Verona and Roma.
Below you can see some of the inspiration behind the project, including in this order, ‘Amma’ by Jelle Martens, followed by two paintings of El Lissitzky.