Bolon By You

Visual Campaign 2016

Doshi Levien developed a visual campaign for Swedish flooring brand Bolon that places the company’s new products within abstract sets alongside an array of architectural materials. The project aims to communicate the versatility of the Bolon By You collection, which enables architects to create customised woven flooring by choosing from six patterns, four warp colours and twelve weft colours. Doshi Levien was responsible for curating all aspects of Bolon By You’s visual identity, as well as consulting on colours for the new products and creating the company’s stand at  Stockholm and Milan Furniture Fairs 2016. Photography by Magnus Torsne.

A photographic campaign that depicts the flooring as the focus of abstract set pieces places the product into interiors, without suggesting specific scenarios of use. Six distinct architectural styles are invoked by introducing furniture items and other materials to complement the unique characteristics of each flooring design.

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